INNOVATION PRACTICE WEEK, WITH AN EMPHASIS ON THE USE OF VIDEO

Innovation and conservation behavior: methods for engaging actors in restraining themselves – I’ll sit in on a project presentation, followed by two days of SPIRE partner seminar, where my focus will be research on how to move inventions through business case to realization, concluding with Kyle Kilbourn defending his PhD thesis on patients as skilled practitioners. Running through these activities will be a specific methodological question: In what way are video-clips of skilled practice productive? For an invention to stand the ‘business trial’, it must invoke the imagination of managers and CEOs within seconds, and here video-snippets are effective in their capability to display situations as a. understandable sequences of movements, inviting storytelling, inviting identification with happy moments of flow, media of communicating before/after differences. Two questions arise: what characterizes busimess-case decision-situations that are receptive to video-snippets, and what characterizes video-snippets that communicates well in these situations. A convincing argumentation, theoretically as well as by examples, needs to be worked out.